How easy is making money online?

Is it easier to make money online? Can I make money online fast and without efforts?

No. The answers of these questions are no and no. Money from internet aren’t easy, most of the time working online is even harder than a regular job. In your regular job you have a job description, you have a schedule and you don’t have to work fast and have overtime. There are regular jobs with a lot of stress but it all depends on your decision and state of mind. Overworking is relatively rare.

In other hand working online is not scheduled. You have to do many different kinds of work. Communicate with clients, hire professional or do something specialized yourself. You don’t have to work eight hours every day, sometimes you have to work more than 12 hours daily to make a living.

Working online requires knowledge in many different fields – marketing, SEO, web design, client management and much more. If you sell products online you have to study your products and their market. Research their target audience.

Of course, you can hire experts to do every specific task but most of the online businesses start with few or even no initial money.

Yes, online you can make money. But forget the fast part. Only scam businesses promise to make you rich fast. Every online business must start with building a community. You need to earn your clients trust and this is a slow process.

Don’t get me wrong. There are a lot of pros to make money online. The feeling that you depend only on yourself and your skills is irreplaceable. Your efforts are not in vain and the key decisions are all your doing. To grow a business is something that can inspire almost anyone. If you a good enough you will eventually get more money than your regular job.

Making money online is not easy. You need luck, you need knowledge and you need to work hard sometimes more than 10 hours a day, 7 days a week.

Keywords tag and Google

Google announced – they don’t use the keywords tag in their search engine. Here is a video explaining why:






Keywords tag is meaningful only in the world of search engine optimization. It tells the search engines – "hey, this site is related to these words". Some webmasters use tons of incoherent and misleading keywords to get more traffic so most SE drop it some years ago.


Further reading:
Matt Cutts: Google doesn’t use the keywords meta tag in web search
Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking

Good on-site optimization

What is on-site optimization?
On-site optimization is the SEO process of improving the quality of a website for better position in SE. If you want more traffic you need to work on your site optimization.

Basics of the on-site optimization:

• Title tags
  Optimizing the title tags is the most important part of the on-site optimization. Make sure your title tags are context-related, short and meaningful. Use unique title text for each page. Include one or two related keywords with high search volume near the beginning. (Don’t confuse keywords with high search volume with high paying ones)


• Page content
  Focus to have high quality articles designed for human readers. Keyword stuffing isn’t good idea. If you want returning visitors make useful content. Optimize the articles with bold text, H1, H2, H3 titles, lists and so on. It must be easy for the reader to find, what he is searching for. Don’t use Frame and iFrame tags for your text and articles.


• Site architecture
  Use SEO oriented website architecture. Each article must have its own page with optimized and relevant title and URL. Use tag clouds and categories. Use shallow link trees – every page must be maximum three clicks away from your primary one.


• SEO friendly URLs
  The URLs must be as optimized as possible. The category and article link must be meaningful. It is better to use http://website/seo than http://website/category3 . The same is valid for the articles’ URLs.


• JavaScript, Flash
  JavaScript and Flash are bad choice for menus and navigation. Web robots are not good enough in working with them. Some Search Engines can crawl Flash content in a certain extent but don’t rely on that. Optimization for a Flash website is very hard work.


• Links and Menus
  Use meaningful text with keywords for your menus and links to inner pages. Use full URLs to your inner pages rather than short ones. For example it is better to use href=http://website/books/fantasy.html than href=”books/fantasy.html”. Many web designers use the second because it is easier for their work. Insist on having the full URL in all your inner links.


• Images
  You need to optimize your images to get traffic from image search engines. Keywords in image URL and alt text are the basics.


• robots.txt
  Robots exclusion standard or in other words robots.txt file tells the crawlers which pages to include and which to omit. It’s important to have correct robots.txt with the desired information in it. Consider that some bots ignore it.


• sitemap.xml
  Create a sitemap.xml file and submit it to the biggest search engines. You can submit your sitemap to Google here and to Bing here.


• Custom 404 page
  Create custom 404 (not found) page with link to your main page.


• Google Tools
  Use Google Webmaster Tools, Google Analytics and Google Keywords Tool to optimize and validate your site and to track its stats and traffic.


• Fresh Content
  Don't forget to upload new content daily.

Search Engine Optimization is a constant process. You need to update, optimize and analyze your site constantly. SEO successes are result of many efforts.

Make money blogging

How to make money online? How to make money from my site? Can I earn from my blog?

Internet is a great place to make money. You can meet different people and make deals without leaving your home. There are many ways to earn money from a website. I’ll try to systematize the basics in this list.

Ways to make money from website or blog:

• PPC advertising
• CPM advertising
• Selling links or banner space
• Affiliate Marketing Programs
• Paid blogging
• Donations

Details:

• PPC and CPM advertising
  PPC stands for Pay per click. It is an advertising model, in which publishers get paid only when an ad is clicked. The ads are served depending on the website context. The advertisers usually bid on specific words called keywords. The ads on your site appear according to your site context and keywords.
  There are many PPC networks available. Some of the most popular are: Google Adsense, Yahoo! Publisher Network (YPN), BidVertiser, Microsoft adCenter.
  CPM stands for Cost per thousand impressions. It is similar to PPC advertising, the difference is that the advertiser pays for impressions not for clicks. CPM advertising is suitable for popular but low paid niches or image hosting websites.
  Some CPM advertising networks: Adsdaq, Right Media, Tribal Fusion, Value Click Media.
  
  
• Selling links or banner space
  You can sell banner space to advertisers directly. It is one of the easiest ways to make money from your website. The biggest pro is the direct contact with the advertisers, without the middleman.
  
  
• Affiliate Marketing Programs
  Affiliate Marketing is a marketing practice in which you earn money through other people’s products.It is a common way to earn money online.
  Affiliate Programs: Commission Junction, Azoogle, Pepperjam, Amazon, ClickBank, Chitika.
  
  
• Paid blogging
  
  Many bloggers write sponsored reviews to pay their hosting fees or earn some fast money. On the other hand paid blogging is considered relatively bad way to make money online. Again you can contact advertisers directly or join an advertising network.
  Popular networks for paid blogging are PayPerPost, Sponsored Reviews, BlogVertise.
  
  
• Donations
  
  Don’t be shy, ask people to donate small amount of money. If you work on a popular product or open source software, donations can be your gold mine.
  
  

This is not a complete list. In fact a complete list on how to make money from a website would be enormous.

How to get more traffic – 15 easy and free ideas to drive targeted traffic to your site

Getting more and more traffic is the main goal for every webmaster. Getting enough real traffic sometimes is very hard to achieve. Your niche may be overpopulated or not so modern any more. Anyway there are people who need your information and services; you just need to find them. Here is a short list of ideas how to get more targeted traffic.

1. Submit your site to search engines
2. Submit your site to web directories
3. Write articles and submit them to article directories
4. Write press release
5. Make a blog and post regularly with reviews of latest updates
6. Update your site regularly - search engines like regular updates
7. Make promo videos and submit them to YouTube and other related services
8. Make cool channel with many related videos on YouTube
9. Participate in social media websites like twitter and facebook
10. Participate in Digg, Del.icio.us and other social bookmarking and voting services
11. Use email marketing
12. Comment in blogs in the same niche
13. Post in forums in the same niche
14. Make freebies and give them away
15. Make a contest related to your site

Related posts:

Link building - are you doing it right?
How to successfully market on Twitter?