Social Media Optimization is a marketing technique, used to attract visitors and customers by promoting website, service or product through social media. At the beginning of 2010 many businesses are aware that SMO is important for their development and success.
SEO and SMO
With the invasion of personalized search results, SMO campaigns gain more value for direct marketing and indirect link building and optimization.
SMO – important parts
Social media optimization includes many techniques like blogging, micro-blogging, forums, commenting, participating in different social and mailing groups. SMO is not just creating accounts in Twitter and Facebook, or blogging the promotions. Social media optimization is the art of engaging the community into dialogs, getting feedback, and even providing online support services. Yes, social media tends to work great as an online support or feedback media, and it works a lot more poorly for just usual promo messages.
SMO affects SEO
SMO plays great role in regular SEO campaign. Yes, it brings SEO value as it brings new links. You can easily obtain new, SEO-friendly links from blogs and forums, and even links with nofollow like Twitter links are crawled fast and add some SE value to your content.
Actually I have an observation that Twitter message links are crawled in minutes after posting. They contribute great for your content to be crawled fast and indexed as popular.
People usually blog stories and services that grab their attention. Quality tweets get hundreds and even thousand retweets. All this mark your content as popular and increase its search engine value. You can even just ask your friends and followers to spread an idea and add a link in their blogs. This simple approach may get incredible success.
Social Media Optimization will have great impact on this year optimization strategies. Smart businesses will orient their marketing efforts on getting better communication with their potential clients, and SMO will play big role there.