Aug 14, 2009

How to successfully market on twitter

What is twitter?
Twitter is a popular social networking service with tons of fans. People all over the world use twitter to blog their actions, ideas, jokes. Many marketing experts take advantage of its popularity to market their services and products. Twitter is an easy way to reach your end clients and to freely communicate with them. People are more likely to adopt an idea received from a fun service like twitter rather than simple advertising on a TV.

Why should I market my website or service on twitter?
If you don’t like the idea – you shouldn’t. Try twitter, make some friends and start to update regularly. When you grasp people’s attention – ask yourself – “Is this a suitable way to market my business?”
Twitter is an easy and fun way to pass a message to the masses.

First steps
Make an account, customize it to better express your personality and start micro-blogging. You have a simple question to answer – “What are you doing?”

Follow people
Follow interesting people. Twitter is just about that – follow and be followed. More of the people you follow will follow you back so go for it. Grow your community. Feed it with regular and fun thoughts, even politic comments are ok. Share what is on your mind. If you are original enough your community will grow fast.
Be careful not to add people automatically or too fast because this may get you banned.

Follow popular trends
At the time I write this article people, several crazy trends are getting popular on twitter. For example – today is Friday and people are writing on the #Follow Friday topic. It’s on the first page of course. Keep track on popular words or trends and use them. Write an interesting message to get attention.

Promote your site
Be careful when promoting. People are tired of spam. They get spam everywhere, don’t throw junks at them. Use your site to share something valuable with them. Don’t use phrases like “Visit my website”. Send your message in an appropriate way – write something that will intrigue your readers.

If you market a service – offer some promotion to your followers. Make something free for them. Give them a reason to like you and they will become your loyal clients.

Be original
I know that it is very hard to be original among thousands of people like you but please try. People prefer to read something new. Or if it is not exactly new, tell it in a different way. Its half of the work.

Twitter got popular because people want to communicate. It is a service that offers people an easy way to shout what is on their mind. It can be a good place for marketing if you make it the right way.

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