Landing page – how to create and optimize them

What is a landing page?
The landing page is the page that appears first when a person clicks and follows an advertisement. As such it has great importance for the visitor impression and further actions.
The landing page is critical for an advertising campaign conversion. Even if you spent a lot of money and time in advertising your product, if your landing page is poor, you won’t receive much profit of all this.

Several tips for better landing page:

• Make your landing pages easy to navigate. Make sure your visitors can easily purchase the offered product or do the required action without any complications. There is no point to have fancy and complicated landing page where no one can do the required action – purchase your product or service, register for your newsletter or anything else.
  Make your landing page fast enough – don’t put big images or other media that will slow the page loading or load it gradually. Your landing pages must load fast or your clients will got bored and will navigate away.
• Provide enough information for your product either by information on the landing page or link to the information page for it. Be creative when describing the product and don’t forget that people hate to read long, boring documents.
• Use images to describe your product. The first thing people see on a new web page are the images. Choose appealing images of your product or people enjoying it and you will be the winner.
• Hire a professional designer to create your landing page template. First impression is very important when you work with people. Your landing page template must be good enough to ensure that you are serious enough about your product, service, etc. Don’t dirty your landing page with popup windows. Focus the visitor’s attention at one point – your offer.
• I’ve met some landing page tutorials that suggest you to remove the navigation from your landing page. The idea behind this is that your visitor won’t have options to navigate away from it and will do de required action. By my opinion it is a little harsh – people can always close the browser window. It is better to offer full and reliable information rather than removing the navigation.

Further reading:
Wikipedia article - Landing page
Google Landing pages guidelines

Meet our team

So who are we? Here is a photo of our team:

Here are the sales manager Anna, the webmaster Diana, and part of the PHP developer Kleo.

And me, the youngest SEO expert here:

Link building – are you doing it right?

Link building plays very important role in every search engine optimization campaign. Quality links bring traffic, reputation and rank to your site. Many webmasters spend hours every day submitting their links to various web directories, search engines, forums, blogs, social media websites. These efforts are not always rewarded. Do you spend a lot of time link building without effect?

What are the steps for successful link building? Some basic rules:

• Article submission. Select good and popular article directories. It is better to post less quality articles to few high traffic article directories than spam with many low quality articles directories with no or low page rank and few visitors.



• Social bookmarking. Make respectful accounts in some of the best social bookmarking services. Bookmark your links together with some other high class sites.



• Forum posting. Select few popular dofollow forums in your target niche and mix with the crowd. Make creative topics and help people with advices. Use keywords for your signature links, not just the usual click here.



• Blog commenting. Again, it is important to select dofollow blogs. Good comments can even bring you loyal visitors.



• Link exchange. Many search experts say that link exchange any more but I’ve seen it actually works pretty well.



• Link directories. I’ve made a post Good and bad link directories – it’s about the quality of the link (if there is any).



• Spamming won’t help you. Just posting your link over and over again to forums and blogs won’t rise your site pagerank. It even can damage it.

The results won’t come always fast. Patience is also very important. Don’t give up because things don’t occur with the speed you want.

Link building - Good vs Bad web directories – how to tell them apart

Many SEO experts spend hours every day submitting links to web directories. Web directories are easy way to build your site rank or many people think so.

Where is the catch here?

Not all link directories are the same. From good web directory to bad web directory – there is a huge difference. The good one will help your site rank, while the bad one will lose your time and eventually get your email.

How to distinguish them? What is bad web directory?

Some webmasters offer not so SEO friendly web directories. You can never get a link from them. It looks like link to your site but it can be a JavaScript or link to their own website with an id – they simply redirect the viewer to your page but you don’t get a link. Search engines can’t find you. The other way is to simply add nofollow to the link – the either way you won’t increase your website rank.
So the good web directory is the one that helps you with quality link to your website. You can check the link for any attributes or scripts.

Of course this article is totally centered at link building. On the other hand - there are some web directories focused on live visitors. They often include nofollow or other trick to prevent simple spamming but it don't make them waste of time. Contrary, they can help you with quality and well targeted traffic.

Don’t comment with "cool blog" style phrases or again for comment spamming

You know – my email is full of spam. So is my regular mail box. People got tired of spam long ago. More than 80% of internet is spam so don’t produce more. Comment spamming can frustrate many bloggers.

On the other hand link building is important for every starting web business. You need some initial amount of links to be discovered by readers. Popular SEO advice is to post comments on blogs in your niche. You’ll see this advice in many "top 10 link building tips" posts. And it is not so bad to use it. Just don’t post junk content. If you intend to post something like "Cool blog", "Very good post", "Good point" or etc please stop. Your comment will be deleted from almost everywhere. Posting such comments doesn’t pay back – you will lose your time and won’t get anything back.

Comment only if you want to say something about the post/blog topic. Say something interesting, not just crap. Cool comment on a popular blog can bring you tons of visitors.