Social networks become more and more part of an everyday life. People are making valuable friends in networking sites like Facebook, MySpace, LinkedIn. Social networks communities also are great way for advertising a site. It is natural to share your favorite websites with your best friends.
Google are launching new service that will allows people to be more social. Here is an announcement titled Becoming Social. If it is not clear enough you can visit Google Code Blog post about Friend Connect.
May 31, 2008
May 28, 2008
How to choose the right SEO expert or company?
Choosing the right search engine optimization consultant is a hard and responsible task for your business. Be careful to provide enough time and effort for it. If you are not familiar with the SEO theory consider reading the basics.
Why SEO
Your page maybe great in its niche but no one would know that without proper marketing. People must discover your existence. The role of SEO service is to promote your website through search engines. There is no big profit from ranking last at the search pages. Contrary everyone wants to rank on the top for a given set of keywords.
In other hand choosing an inappropriate SEO service can lead to many problems. One of the worst from them is dropping from the biggest search engines results page and lots of time and efforts are needed to return back.
Rules
First thing to keep in mind is that ranking in search engines is not certain thing. No one can guarantee ranking on the top on search engines like Google and Yahoo. And don’t trust people that promise to do that.
Be aware if an expert or company refuses to explain what they are going to do. You must have clear idea what are they doing and where your money go. If they don't explain every step in details to you, it is most likely that they are going to use shady methods for promotions.
Also keep in mind that link popularity schemes don’t work. The search engines have approved a lot and this kind of activity can even harm your ranking in the most popular search engines like Google and Yahoo.
Know the search engine optimization services market. Research large number of experts and companies and choose careful. A trustful SEO company must have good references.
A reliable SEO firm won’t try to exploit search engine algorithm vulnerabilities to get easy ranking, because this can lead to fast drop or even ban from the SERP. The best way for one SEO campaign is to target the long term results and use only white hat SEO methodology.
Be careful with SEO experts that promise to submit your page to thousands of search engines. You don't need this service, there are not so much search engines.
Don’t trust SEO firms that send you spam emails, this is most likely a scam.
SEO is a large and dynamic field. SEO expert from few years ago is not necessary an expert now. Search engines are constantly developing and improving for a better service and search engine optimization services must go with them. Old fashioned methods like repeating the keywords with invisible font won't work and can even harm a lot. Make sure that your expert is up to date with the theory.
Why SEO
Your page maybe great in its niche but no one would know that without proper marketing. People must discover your existence. The role of SEO service is to promote your website through search engines. There is no big profit from ranking last at the search pages. Contrary everyone wants to rank on the top for a given set of keywords.
In other hand choosing an inappropriate SEO service can lead to many problems. One of the worst from them is dropping from the biggest search engines results page and lots of time and efforts are needed to return back.
Rules
First thing to keep in mind is that ranking in search engines is not certain thing. No one can guarantee ranking on the top on search engines like Google and Yahoo. And don’t trust people that promise to do that.
Be aware if an expert or company refuses to explain what they are going to do. You must have clear idea what are they doing and where your money go. If they don't explain every step in details to you, it is most likely that they are going to use shady methods for promotions.
Also keep in mind that link popularity schemes don’t work. The search engines have approved a lot and this kind of activity can even harm your ranking in the most popular search engines like Google and Yahoo.
Know the search engine optimization services market. Research large number of experts and companies and choose careful. A trustful SEO company must have good references.
A reliable SEO firm won’t try to exploit search engine algorithm vulnerabilities to get easy ranking, because this can lead to fast drop or even ban from the SERP. The best way for one SEO campaign is to target the long term results and use only white hat SEO methodology.
Be careful with SEO experts that promise to submit your page to thousands of search engines. You don't need this service, there are not so much search engines.
Don’t trust SEO firms that send you spam emails, this is most likely a scam.
SEO is a large and dynamic field. SEO expert from few years ago is not necessary an expert now. Search engines are constantly developing and improving for a better service and search engine optimization services must go with them. Old fashioned methods like repeating the keywords with invisible font won't work and can even harm a lot. Make sure that your expert is up to date with the theory.
May 25, 2008
Free directories list
List of relatively good free directories with easy submission and high accept rate. I personally don’t like registration or reciprocals. If you want your directory here just leave a comment with url. Also if some of these directories change the rules and don’t accept free submission, please leave a comment and I’ll check it. Thanks!
The list:
- info-listings.com
- londovor.com
- miriblack.com
- prolinkdirectory.com
- squidlink.com
- cgbee.com
- soveb.org
- cafioca.com
- esearchresearch.info
- abc-directory.com
- artmam.net
- creativeagency.eu
- turnpike.net
- oswd.us
- nonar.com
- a1webdirectory.org
- linkaddurl.com
- 000directory.com.ar
- addsitelink.com
- directory.allaboutadtips.com
- achx.com
- bluepearl-links.com/
- joopita.com/
- blfree.com/
- west2002.org
- sanewebdirectory.com
- ondir.com/
- xdstl.net
- t3b.net
- valioso.biz
- cmsweblinks.com
- newdesignworld.com
- instantadsenseempire.org
- biowatchmed.net
- abcdirectory.org
May 24, 2008
SEO campaign
First thing to do is to clearly define your business goals. Why are you doing a SEO campaign? What do you want to achieve? How to do it? What tools or services to use? Isn’t it better to hire a specialist or a company?
Try to write down these questions and expand them in a way that is most relevant to your web site or service. This article will try to clear the overall concept of a SEO campaign and find some answers.
Steps in doing our campaign:
First and one of the most important: keyword research.
The basic of all search engines are the keywords. Also main part in target advertising and Pay-per-click campaigns are the keywords. People enter keywords in search engines in order to get necessary information. Choose the keywords that will bring the right type of visitors in your website. There are two methods of approach in selecting keywords. First one is a broad approach. Imagine that you run an e-commerce web site. Here the most obvious keyword is “buy online”. Disadvantages of this keyword are apparent – very high competition and not targeting at all. Google will return millions results for this term. The effort for rank good for this keyword would be enormous and don’t worth it at all.
In other hand you can choose more relevant and describing term for your service or website. It will bring more exactly targeted traffic to your site and eventually more customers.
The basic tool to consider in this part of the campaign is Google keyword tool. Be careful to balance well between the popularity, relevance and competitiveness of your keywords.
On-Site optimization
Carefully review your site and map out a simple plan for basic changes. The first thing to consider here is the question - is the site search engine friendly? Avoid flash website without any html content. It may look cool but search engine crawlers are not friendly with the flash content. Also avoid using flash or javascript for web site navigation. Anchor is the best choice for a menu.
Website usability – consider that the main part in all this is the visitor. Make sure that every necessary part is easy to reach. Ensure enough time for planning site navigation and modules. Read different search engine guidelines and make your plans according to them. Pay special attention to the images – well described images can drive a lot new traffic through image searches.
Content
Content is the part that needs great attention. First thing is to check for and remove duplicate content. Avoid using duplicate content. Make a plan for regular updating and basic content suggestions.
Users Involvement
Plan a way to involve the visitors in your site growth. Polls, Competitions, Comments, Forum, User-created-content, Awards, Voting system can be weapons for this cause.
Off-Site optimization
Link building
Link building is the basic part of the off-site optimization. Search engines prefer and give more value to a natural linking. So give a reason to your visitors to link and promote your site.
Directory submission is a valuable way for link building, but using blindly won’t be in much use. Make a list of the best directories and plan dates for submitting. Consider to grow your links gradually, avoid automatic submissions and pay special attention to directories related to the search engines. Good thing to keep in mind that geographically related directories and listings can get you more targeted traffic than global services.
Article submission also deserves its time (but not much). Choosing few of the best article directories will add more value rather than spamming all the article directories over and over again.
Social bookmark and network services also need careful planning. Choose few more relevant to your niche and go for good rating in them. Selecting good content to share is very hard task. Ever wonder why some articles gets thousands votes and other hardly get less than ten? Good and spicy page can bring in a lot of visitors.
Search Engine Optimization campaign planning and realization is a time and effort consuming process but don’t forget that it is not the only way for promoting your site. Internet marketing is a lot broader field and the successful profit sits on the top of a selection of SEO, Pay-Per-Click, Affiliate and many other campaigns.
Try to write down these questions and expand them in a way that is most relevant to your web site or service. This article will try to clear the overall concept of a SEO campaign and find some answers.
Steps in doing our campaign:
First and one of the most important: keyword research.
The basic of all search engines are the keywords. Also main part in target advertising and Pay-per-click campaigns are the keywords. People enter keywords in search engines in order to get necessary information. Choose the keywords that will bring the right type of visitors in your website. There are two methods of approach in selecting keywords. First one is a broad approach. Imagine that you run an e-commerce web site. Here the most obvious keyword is “buy online”. Disadvantages of this keyword are apparent – very high competition and not targeting at all. Google will return millions results for this term. The effort for rank good for this keyword would be enormous and don’t worth it at all.
In other hand you can choose more relevant and describing term for your service or website. It will bring more exactly targeted traffic to your site and eventually more customers.
The basic tool to consider in this part of the campaign is Google keyword tool. Be careful to balance well between the popularity, relevance and competitiveness of your keywords.
On-Site optimization
Carefully review your site and map out a simple plan for basic changes. The first thing to consider here is the question - is the site search engine friendly? Avoid flash website without any html content. It may look cool but search engine crawlers are not friendly with the flash content. Also avoid using flash or javascript for web site navigation. Anchor is the best choice for a menu.
Website usability – consider that the main part in all this is the visitor. Make sure that every necessary part is easy to reach. Ensure enough time for planning site navigation and modules. Read different search engine guidelines and make your plans according to them. Pay special attention to the images – well described images can drive a lot new traffic through image searches.
Content
Content is the part that needs great attention. First thing is to check for and remove duplicate content. Avoid using duplicate content. Make a plan for regular updating and basic content suggestions.
Users Involvement
Plan a way to involve the visitors in your site growth. Polls, Competitions, Comments, Forum, User-created-content, Awards, Voting system can be weapons for this cause.
Off-Site optimization
Link building
Link building is the basic part of the off-site optimization. Search engines prefer and give more value to a natural linking. So give a reason to your visitors to link and promote your site.
Directory submission is a valuable way for link building, but using blindly won’t be in much use. Make a list of the best directories and plan dates for submitting. Consider to grow your links gradually, avoid automatic submissions and pay special attention to directories related to the search engines. Good thing to keep in mind that geographically related directories and listings can get you more targeted traffic than global services.
Article submission also deserves its time (but not much). Choosing few of the best article directories will add more value rather than spamming all the article directories over and over again.
Social bookmark and network services also need careful planning. Choose few more relevant to your niche and go for good rating in them. Selecting good content to share is very hard task. Ever wonder why some articles gets thousands votes and other hardly get less than ten? Good and spicy page can bring in a lot of visitors.
Search Engine Optimization campaign planning and realization is a time and effort consuming process but don’t forget that it is not the only way for promoting your site. Internet marketing is a lot broader field and the successful profit sits on the top of a selection of SEO, Pay-Per-Click, Affiliate and many other campaigns.
May 19, 2008
List of top Webmaster, SEO and Blogging forums
Participating in forums can contribute great to a SEO campaign both with backlinks from signatures and mainly with knowledge about latest trends in online advertising and promotion.
I decided to share my list of top Webmaster, Search Engine Optimization, Blogging or related forums. Here it is:
Webmasters, combined
http://forums.digitalpoint.com/ - Great forum with a lot of information for search engines, marketing, business, design, development and more.
http://www.v7n.com/forums/index.php also great forum.
http://www.webmaster-talk.com/
http://www.webmasters.am/forum/
http://www.webcosmoforums.com/ - promising forum
http://www.geekpoint.net/
SEO centered forums
http://forums.seochat.com/
http://www.seo-guy.com/forum/
http://www.webworkshop.net/seoforum/
Affiliate forums
http://forum.abestweb.com/ - affiliate centered forum, great knowledge for making money online
Blogging centered forums
http://www.bloggeries.com/forum/ - my favorite blogging forum
http://forum.authorityblogger.com/
http://www.theblogexperiment.com/blog-forum/
http://www.blogcrowds.com/forum/
I decided to share my list of top Webmaster, Search Engine Optimization, Blogging or related forums. Here it is:
Webmasters, combined
http://forums.digitalpoint.com/ - Great forum with a lot of information for search engines, marketing, business, design, development and more.
http://www.v7n.com/forums/index.php also great forum.
http://www.webmaster-talk.com/
http://www.webmasters.am/forum/
http://www.webcosmoforums.com/ - promising forum
http://www.geekpoint.net/
SEO centered forums
http://forums.seochat.com/
http://www.seo-guy.com/forum/
http://www.webworkshop.net/seoforum/
Affiliate forums
http://forum.abestweb.com/ - affiliate centered forum, great knowledge for making money online
Blogging centered forums
http://www.bloggeries.com/forum/ - my favorite blogging forum
http://forum.authorityblogger.com/
http://www.theblogexperiment.com/blog-forum/
http://www.blogcrowds.com/forum/
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