Oct 7, 2009

Optimize your blog for search engines and human visitors

Blogging is a popular way to express your self and share your thoughts with the world. With the invasion of PPC services blogging became a way to earn a living. This is the reason for increasing number of blogs in any niche.
Getting new visitors become harder and harder in this competitive environment. Many niches became saturated.
Every blog needs more visitors despite the reason it’s created. To draw more visitors you need to put in some efforts.

Have you heard the phrase “Content is king”. It’s a controversial phrase but not fully true or false. Good content will bring you loyal visitors. Good content can make your loyal visitors to share your blog with their friends. And search engines like what people like (most of the time).
You need to update your content regularly to get the attention of the search engines. The biggest ones give most credits on new and regularly updated content so if you want to go up in SERPS update, update, update!

Link building is very important for your SEO campaign. You need quality links from prestigious websites with high PageRank.
Of course you can start with submitting your website link to many blogging networks like TopOfBlogs, BlogCatalog. Find a list of dofollow social bookmarking sites and submit your post links to them. Create both regular and deep links.
Submit your blog to general and niche link directories.

Find a list of forums related to your niche and start posting in them. Create fun signatures with your link in them. Post controversial topics and use linkbaits. Forums can bring you readers and links so don’t forget to write quality posts.

Best blogging platforms by my opinion are blogger and wordpress. There are many pros and cons to use either of them but I won’t discus which is better here. Both are well optimized and you won’t have many SEO problems with them.

You need human and SEO friendly design. To be SEO friendly your site needs to satisfy several requirements. Here are some of them:
  • Use regular links for menus.
  • Use tags and categories.
  • Don’t use JavaScript for menu navigation.
  • Your main content must come before the sidebars.
  • Use SEO-friendly urls.
  • Optimize your images.
  • Don’t create deep navigation trees. Every article must not be further than three clicks away from your homepage.

Social Networks
Join Twitter, Digg, FaceBook and start to make friend and followers. Select your best posts and share their links with few words of explanation. Write tweets and posts with 20% to 50% general talk, 30% your niche information and 20% with your links. Don’t spam with links cause people tend to unfollow persons with such behavior.

Work regularly. Don’t stop to improve your blog. Learn from other bloggers and don’t be afraid to experiment. Many successful bloggers have published their stories on internet – read them and find your inspiration.

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