Nov 6, 2008

The most important SEO things to do after writing a cool new article

So you have written a new article and you think that it is cool and fascinating? Maybe it is so, but if no one knows about it, you won’t gain any profit.

What are the basics, what to do after writing new post or article?

First - figure out a describing title. It must contain the correct keywords for your article and blog/site. Select a meaningful subtitle – something that people will use in the search engines to found you. Always tag your titles and use bold to emphasize on some of the text. Your article must be human and search engines friendly, all of them must find easily what they need.

After finishing the article altering – it is time for making many deep links. Post your article to your favorite social network websites. Ask your network friends for opinion on the topic.
Post your article to digg and other voting and social bookmarking sites.
Select some of the biggest forums in your niche and start a discussion about the topic, ask for readers’ opinion.
Add your new link to the best local forums if you are targeting a specified location.

These are some of the basics in making a blog a little more popular.

Oct 26, 2008

How to learn SEO? Top 3 ways

How to learn search engine optimization? What is the easiest way to learn SEO?
I'll try to answer these questions here.

  • SEO books - there are many SEO books out there. Some cheap (even free) and some really expensive ones. If you want to spend some time quietly reading in the garden, this is the way for you.

  • SEO blogs - like this one. You can learn some basics from different SEO blogs and websites. Be careful for harmful tips. Don't forget to read the relevant search engine guidance.

  • SEO forums - seo experts tend to gather in large online communities to share some tips and ideas. This is the best way to up to date with the current SEO trends.

Oct 15, 2008

SEO as a career - is it good?

Search engines play very important role in the contemporary life.
People nowadays search for anything - where to lunch, how to plan their holiday, how to fix something broken, even how to educate their children.

Search engine optimization services are high demanded. People need them in order to do their business. Any new website needs to be optimized. Can you imagine an e-shop with no visitors?

Is a SEO career possible?
Sure, there are many SEO experts, companies and so on out there. And they are making money.

Is a SEO career for you?
People can do anything they wish for. If you have enough time, investing it in understanding SEO basics will help you to answer this question. Technical background will help you a lot, of course. You need some knowledge about HTML, JavaScript and etc. for basic on site optimization.

What are the first steps?
Educate yourself about Search Engine Optimization. Read the basics and then start practicing.

Where to start?
There are two places to start - first is as a employee of a SEO company. The second way is the more risky - just start by yourself.

Of course don't forget that SEO like any other popular and money making profession desires hard and continuous work.

Sep 12, 2008

More abstract view over the link-building process

Link building is one of the most important parts of a SEO campaign. Anyone speak how this affects your website’s PR or traffic.
Link building can be split in several parts:

Directory submission

There are many web directories out there. They vary in types – free directories, deep-link directories, paid directories, topical ones. Web directories at any kind are a good way to make the count of links to your website greater. They can be good filling in any search engine optimization campaign. But web directories can’t be the only source of links or you won’t have satisfactory results.
Article directories
I am not a big fan of them. It hardly cost its time for me. There are only few good ones.

Link exchange

Link exchanging with related sites - one good way to get nice rank and a lot of targeted traffic. Offer some good link exchange program on your site and people will contact you with proposals.

Forums

Contribute to some related forums. Share your experience and your URL

Blogs

Links from popular blogs help both with good value and some traffic.


Friends


Ask people around you to help in your campaign.

Social networks/bookmarks/etc


Go for it. Put your titles on the main sites and ask some friends to vote for you. Make good friend networks and share your offer.

So what is the best option?
All. One good campaign must be well balanced, depending on the type of the website, service and target market.

Jul 23, 2008

Getting traffic from images

Images are important part of many websites. If you have a blog with fun cat photos or a gamers website with screenshots, you can attract more users with your images.

So how to optimize a website for image search engines?

  • Image name
    Use describing names for your images. Name like a453kjh4.jpg won't help you get any traffic. Web crawlers are not people and they can't understand what is on the image but you can help them with precise names. Use short describing names like cat.jpg or clouds.gif.
  • Alt text
    Don't ever forget to add describing and precise alt text. This is the other important part for getting targeted traffic from image searches.
  • Page title
    Page titles are something important for any kind of search engine optimization. You must have precise, short and describing titles for your pages and images with similar content.
  • Paragraph titles
    Paragraph titles are very similar to page titles. One page can contain multiple topics and any topic must have its own describing title.


Optimizing for image searches is not so complex part of a SEO campaign. Done together with standard SEO optimization it can bring a lot of well targeted traffic.
Good luck!

Edit: One very useful video about image url - does Google consider the url?