Why to optimize for specific location?
If you have a website targeting people from exact location, you will be interested in getting traffic mainly from that location. Ranking on the top for other countries won’t help you in your business. For example if you have a website to advertise a fast food restaurant, your target people are only nearby living or working.
So, how to optimize a website for a target location?
On-site optimization
First thing – add your location in the text and add your address with post code in the contact page.
Some SEO experts advice to host a website on a server in the target country although I am not fully confident in this.
Off-site optimization
Web directory and article submission, social media
Submit your website to local web and article directories. Submit also in local digg clones. Mention your services in local forums. In the link name add the geo location.
Google webmaster tools have the option to select target geographical location. Add your business in Google local business center - http://www.google.com/local/add/
Jul 18, 2008
Backlinks
Backlinks are one of the most important parts of the search engine optimization. They increase a website value for the search engines and also bring traffic.
SEO and backlinks
Most of the search engines determine site value from group of parameters in order to get the most relevant results for the search queries. The number and the quality of the backlinks to a website are some of these parameters.
It is natural to consider that if more people link to one site than it has something useful. Also if websites with high authority link to other website – it must be trustful and important. Backlinks from websites in the same topic also bring points in ranking for that niche.
Backlinks and traffic
People follow the link and visit a website so backlinks bring traffic. Backlinks from popular blogs or websites like digg can increase website traffic a lot.
How to get backlinks
It is easy. Backlinks can be obtained through forums, blog comments, link exchange, social bookmarking sites or just by asking friends.
Offering something cheap or free of charge can make others to link to a website.
SEO and backlinks
Most of the search engines determine site value from group of parameters in order to get the most relevant results for the search queries. The number and the quality of the backlinks to a website are some of these parameters.
It is natural to consider that if more people link to one site than it has something useful. Also if websites with high authority link to other website – it must be trustful and important. Backlinks from websites in the same topic also bring points in ranking for that niche.
Backlinks and traffic
People follow the link and visit a website so backlinks bring traffic. Backlinks from popular blogs or websites like digg can increase website traffic a lot.
How to get backlinks
It is easy. Backlinks can be obtained through forums, blog comments, link exchange, social bookmarking sites or just by asking friends.
Offering something cheap or free of charge can make others to link to a website.
Jul 17, 2008
Basic resources for SEO beginners, resume
What are the basic resources for anyone who wants to be a SEO expert? It is a rather complex question. There are a lot of SEO books, tools, blogs and so on. So what is the essential from all this.
First of all don’t forget that the search engine optimization exists only because the existence of the search engines. The main reading must be centered on the SE documentation and blogs.
I made a short list of basic resources for SEO beginners.
http://www.google.com/webmasters/ Google Webmaster Central. Every SEO enthusiast must start from here.
http://help.yahoo.com/l/us/yahoo/search/webpublishers/ - Yahoo Search Help, if you want good ranking in Yahoo, this step is important.
http://googleblog.blogspot.com/ - Official Google Blog
http://googlewebmastercentral.blogspot.com/ - Google news for webmasters
http://www.mattcutts.com/blog/
Anyway if you are interested in ranking good in other search engine the fist place to stop and ask questions is its documentation, online help or blog.
First of all don’t forget that the search engine optimization exists only because the existence of the search engines. The main reading must be centered on the SE documentation and blogs.
I made a short list of basic resources for SEO beginners.
http://www.google.com/webmasters/ Google Webmaster Central. Every SEO enthusiast must start from here.
http://help.yahoo.com/l/us/yahoo/search/webpublishers/ - Yahoo Search Help, if you want good ranking in Yahoo, this step is important.
Blogs
http://googleblog.blogspot.com/ - Official Google Blog
http://googlewebmastercentral.blogspot.com/ - Google news for webmasters
http://www.mattcutts.com/blog/
Anyway if you are interested in ranking good in other search engine the fist place to stop and ask questions is its documentation, online help or blog.
Jun 25, 2008
Blogging, SEO with blogging
Nowadays blogging have become a popular hobby for many. It is not necessary to be a tech guy to have a blog. There are even some pretty popular house wife blogs out there. Anyone can blog.
Benefits of having a blog
Have you asked yourself why people spend so much time in this? There are some good reasons behind. Of course, there are some sole bloggers, writing only for the idea out there. But blogging is a great way to promote, market and SEO website or service.
Both people and search engines are interested in fresh content and regularly updated blogs have it. Blogs often get fast indexed and on the top for hard keywords. Also blogging for your service, website or product will boost their popularity.
In other hand if you manage to create interesting and popular blog, you will get some regular visitors. People that like your blog will recommend it to their friends and will share your URL in popular forums and social networks. So you will have many visitors and some new and cool natural backlinks.
So what do you need to have a fancy blog? Is it expensive?
No. There are many free blogging services. Most popular of them are blogger and wordpress, but there are also many others. Almost all of these services give the opportunity for customization. You can have your unique style and there is no need for paying.
Benefits of having a blog
Have you asked yourself why people spend so much time in this? There are some good reasons behind. Of course, there are some sole bloggers, writing only for the idea out there. But blogging is a great way to promote, market and SEO website or service.
Both people and search engines are interested in fresh content and regularly updated blogs have it. Blogs often get fast indexed and on the top for hard keywords. Also blogging for your service, website or product will boost their popularity.
In other hand if you manage to create interesting and popular blog, you will get some regular visitors. People that like your blog will recommend it to their friends and will share your URL in popular forums and social networks. So you will have many visitors and some new and cool natural backlinks.
So what do you need to have a fancy blog? Is it expensive?
No. There are many free blogging services. Most popular of them are blogger and wordpress, but there are also many others. Almost all of these services give the opportunity for customization. You can have your unique style and there is no need for paying.
Jun 3, 2008
Fast SEO tip: Use keywords in the page titles
Why to pay attention to the title?
The title tag has great value in a SEO campaign. Most of the search engines pay a lot of attention to the page title.
So what to use in the title tag?
The worst possible idea is the website URL or name only.
The best title tag must contain a good selection of keywords, set in a human readable manner.
Don’t use very long title tags because search engines like Google will consider that for spam. Use short and explaining title with the strongest of your keywords.
If your website has multiple pages use different, describing titles for any of them.
Blogs
One of the best tactics for search engine optimization for blogs is to use the post titles for page titles.
Forums – often webmasters use only the forum’s name in the title. Better approach is to use the topics name for this. It will help the forum to be easily targeted in the searches.
The title tag has great value in a SEO campaign. Most of the search engines pay a lot of attention to the page title.
So what to use in the title tag?
The worst possible idea is the website URL or name only.
The best title tag must contain a good selection of keywords, set in a human readable manner.
Don’t use very long title tags because search engines like Google will consider that for spam. Use short and explaining title with the strongest of your keywords.
If your website has multiple pages use different, describing titles for any of them.
Blogs
One of the best tactics for search engine optimization for blogs is to use the post titles for page titles.
Forums – often webmasters use only the forum’s name in the title. Better approach is to use the topics name for this. It will help the forum to be easily targeted in the searches.
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